This was the winning design in a 1996 competition to design a new Bank of Ireland MasterCard to replace Access. It made it into a quarter of a million wallets.
Rationale:
Archery – the stuff of legend – from William Tell to Robin Hood – timeless and ancient art – found wherever there are communities of people, necessary for their survival. An archer stands on the world, his/her domain, just as it is with MasterCard. Master marksman/woman connotation. The bow forms the clock above the earth, crossing international time zones-up to the minute, convenient, twenty-four hours a day. The arrows shoot into space – there is the suggestion of the moon in the curve of the bow – limitless, universal, day or night. Straight to the mark, straight forward, no messing, as an arrow.
